Best Email Marketing Platforms with AI
Verified July 2026 · 14 distinct prices checked against vendor pages · See our methodology
GetResponse vs HubSpot vs Moosend, compared on what you actually pay, not the headline price. That means contact count, onboarding fees, and feature gating, all accounted for.
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The verdict
Don't pay HubSpot's mandatory $3,000 onboarding fee before checking if GetResponse or Moosend cover what you actually need.
Automation and landing pages included early.
Start free trial →Worth it only if you're already on HubSpot's CRM.
Start free trial →Why trust this page?
- Every tool is scored against our published methodology, applied the same way whether it pays a commission or not.
- Pricing is rechecked on a weekly cadence. This page was last verified July 2026.
- Every price cited above is checked against the vendor's own live pricing page, not a press release or a stale list.
- See what we don't do for placement, ranking, or scoring.
| HubSpot | GetResponse | Moosend | |
|---|---|---|---|
| Entry price | Free (capped) / Professional $890/mo annual + mandatory $3,000 onboarding | $19/mo | $9/mo, scaling by contacts |
| Automation included from | Professional tier ($890/mo) | Marketer tier ($59/mo) | Every paid tier |
| Onboarding fees | $3,000-$7,000 mandatory | None published | None |
| Best fit | Existing HubSpot CRM users | Growing SMBs | Budget-conscious teams |
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GetResponse
Best for: Growing businesses that want automation, landing pages, and email in one subscription
Pricing: Starter $19/mo, Marketer $59/mo ($48/mo annual), Creator $69/mo (all at 1,000 contacts); MAX enterprise custom, as of July 2026
GetResponse earns the top spot here on breadth-to-price ratio: even the Starter tier includes unlimited emails, an AI email generator, autoresponders, a website builder, signup forms, and landing pages; most competitors gate landing pages and automation behind a higher tier. The Marketer plan is where most growing businesses actually land, since it unlocks the full automation engine that Starter lacks. The one line item to watch: webinars are not included in Starter or Marketer despite GetResponse's marketing leaning hard on the feature; you either need the Creator tier at $69/mo or a separate ~$40/mo webinar add-on, so factor that in if webinars are why you're evaluating this tool.
Pros
- Best feature-to-price ratio of the three at the entry tier
- Landing pages and automation included well below competitors' equivalent tiers
- Scales predictably by contact count ($29/mo for 2,500, $79/mo for 10,000)
Cons
- Webinars, a headline marketing feature, aren't included until the Creator tier or a paid add-on
- Enterprise tier (MAX) requires a sales call with no published pricing
- Automation engine is locked out of the cheapest Starter tier
Moosend
Best for: Budget-conscious teams that want every feature included regardless of contact count
Pricing: Pro plan from $9/mo, scaling by unique contacts; Moosend+ custom; 15-20% off annual/biannual billing, as of July 2026
Moosend's pitch is refreshingly simple after untangling GetResponse and HubSpot's tier gating: every paid plan includes the same feature set, unlimited campaigns, unlimited sends, and full automation, regardless of how much you're paying. You're purely paying for contact volume, and Moosend counts contacts uniquely across lists rather than double-billing you for the same person appearing in multiple segments, which is a meaningfully fairer billing model than most competitors use. The 30-day free trial requires no credit card and gives full feature access up to 1,000 contacts, which is enough runway to actually test deliverability and automation logic before paying anything. Recently acquired by Constant Contact, with no pricing or feature changes announced as of this writing.
Pros
- Cheapest entry price in this comparison at $9/mo
- No feature gating by tier; automation and unlimited sends included from the start
- Fair contact-counting (unique contacts across lists, not duplicated per list)
Cons
- Landing page and website-builder tooling is thinner than GetResponse's
- Recent Constant Contact acquisition creates some uncertainty about long-term roadmap
- Custom Moosend+ tier pricing isn't published, same opacity issue as competitors
HubSpot Marketing Hub
Best for: Companies that want email marketing inside a full CRM and sales ecosystem
Pricing: Free $0 (5 users, 1,000 contacts); Starter $15-20/seat/mo (1,000 contacts); Professional $890/mo annual (+$3,000 onboarding); Enterprise $3,600/mo (+$7,000 onboarding), as of July 2026
HubSpot wins on ecosystem, not on email-marketing value per dollar. If your business already runs on HubSpot's CRM, or plans to, the Marketing Hub's real advantage is that contact data, deal stages, and email campaigns all live in one system instead of syncing between tools. That integration is worth real money to sales-led organizations. But judged purely as an email marketing platform against GetResponse and Moosend, it's the most expensive option here by a wide margin once you account for the mandatory $3,000 Professional onboarding fee (non-refundable, charged regardless of whether you use onboarding services) and per-seat pricing on top of contact-tier pricing. The free tier's 2,000-email-per-month send cap is also restrictive enough that most real newsletters will hit it within the first send.
Pros
- Deepest CRM and sales-pipeline integration of the three
- Free tier exists for genuinely small lists, unlike some pure-email competitors
- Enterprise tier scales to large marketing orgs with dedicated support
Cons
- Mandatory $3,000-$7,000 onboarding fees on top of subscription pricing
- Free tier's 2,000 email/month send cap is easy to outgrow immediately
- Per-seat plus per-contact pricing compounds faster than GetResponse or Moosend's flat tiers
How to choose
Pick GetResponse if you want automation, landing pages, and email in one subscription without hitting a paywall on basic features. Pick Moosend if budget is the primary constraint and you don't need webinars or a deep CRM. Pick HubSpot only if you're already using; or definitely will use; its CRM; paying for Marketing Hub in isolation is the most expensive way to send email campaigns of the three.
Whichever you choose, model the cost at your actual contact count and required feature set before committing to annual billing; the entry-tier price rarely reflects what a real, automation-running campaign costs a few months in.
How we evaluate
Every tool on Entellexis goes through the same four-part test before it earns a score. Scores are 1-10 and get revisited whenever pricing or features change materially. Full rubric on the methodology page.
FAQ
Which of these is cheapest for a list under 1,000 contacts?
Moosend, starting at $9/mo with the full feature set included. GetResponse's Starter tier at $19/mo is close but gates automation behind the Marketer tier. HubSpot's free tier exists but caps sends at 2,000/month.
Do I need HubSpot if I just want to send email campaigns?
No. HubSpot's premium is the CRM and sales-pipeline integration, not email marketing value per dollar. If you don't already need a CRM, GetResponse or Moosend deliver more email-marketing capability per dollar spent.
Does GetResponse really not include webinars in the cheaper tiers?
Correct; despite GetResponse marketing webinars prominently, they require the Creator tier ($69/mo) or a roughly $40/mo add-on. Budget for that separately if webinars are a must-have.
How does Moosend's contact-based pricing actually work?
You're billed on unique email addresses across all your lists; a contact appearing in three different lists counts once, not three times. This is fairer than list-based billing some competitors still use.
Are HubSpot's onboarding fees negotiable?
The Professional tier's $3,000 onboarding fee is described as mandatory and non-refundable regardless of whether you use the onboarding services. Enterprise's $7,000 fee follows the same structure. Always confirm current terms directly with sales before signing.
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What the AI in "AI email marketing" actually does
It's worth being specific about what "AI" means across these three, since the term gets stretched to cover very different capabilities. On GetResponse, it's primarily the AI email generator drafting subject lines and copy from a prompt. On HubSpot, it extends further into predictive lead scoring and send-time optimization, leaning on the CRM data the platform already holds. On Moosend, it's the lighter-weight end of the three; automation templates and basic content suggestions rather than predictive modeling. None of them replace segmentation strategy or list hygiene, which still do more for deliverability and open rates than any AI-generated subject line will.
Related: Best AI Ad Creative Tools to pair with your email funnel, or Best Landing Page Builders 2026 if you need dedicated landing pages beyond what's bundled here.